In the bag

In the bag is a not for profit organisation based in London. It was founded in 2010 Winter by Rakhi Rajani. The concept for this start-up brand is very simple. They fill a bag with £10 worth of 'stuff' for different groups of people. People buy these bags or a bag online through the website and these are then distributed to the people who need them. Every bag is tagged with a personal message from the person who bought it.

Brief: Make a brand identity that is warm and slightly playful, not too serious but serious enough that people believe in it.

Usage: Bag, postcards, stickers, stationaries, clothing.