Petrol vs Electric
I did this project was done during my time in Ultraviolette Automotive. Being an electric mobility company, they wanted to raise awareness and provide information on the benefits of using electric vehicles instead of fuel-driven.
Information architecture
I wanted to convert the detailed data chart shown on the right to a visual story. We wanted to show the impact of using electric vehicle through time and how the surplus energy that could be saved in a day, month and year could be utilised to finish other jobs in the same amount of time.
Illustration style
My concept was to show different appliances used in a house in a day, a month and a year. This led me to explore illustrations on isometric view as I wanted to show space/house growing. Colours are based on Ultraviolette’s brand look and feel.
